Liquid Soul

Design & Branding

  • Details

    Under the E-Alternative Solutions vapor lines, Liquid Soul needed help with all aspects of their branding and promotions.

  • Challenge

    While keeping to the overatching EAS umbrella and tone, position Liquid Soul as a vaping company for users that are already involved in the vaping community and lifestyle.

  • Solution

    Liquid Soul’s use of harsher lighting and alternative grunge-style would appeal to a specific market of vapers in the community.

The Core Audience
Liquid Soul stood out from the other brands under the EAS umbrella as it was positioned for customers already involved in the vaping community. These members would likely create mechanical ‘mech’ mods, attend vaping conventions for the latest and greatest gear, and attend contests at local vaping shops.

Package Production & Q/A
Through the course of the company’s history, we rebranded to coordinate the new package designs led by the in-house team. We were also responsible for quality assuring over 100 packages. I personally edited all print-ready files for the packaging redesigns.

Social Media & Marketing
To market Liquid Soul more successfully, I immersed myself in vaping culture to have conversations with clients through social media. I was personally responsible for growing Liquid Soul’s social channels from 0 to over 6,000 followers in less than a year organically — without the use of sponsored posts or purchasing followers or influencers.

Tone & Messaging
As part of the E-Alternative Solutions vapor products under the maker’s umbrella, it was important to follow the brand’s overarching guidelines and regulations while still giving a unique personality to the Liquid Soul products themselves.