Infuse Vapor
Design & Branding
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Details
Infuse Vapor was a newly created alternative tobacco company that needed help with all aspects of their branding.
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Challenge
Position Infuse as an e-liquid for those that are surious about vaping, but not sure how to make the switch from tobacco products.
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Solution
Bright colors with simple flavor profiles help the brand appear approachable and less intimidating than other brands on the market.
Trifold
Informational brochures were created to help new users understand how vaping could be a useful tool to break their addiction to tobacco products and wean off nicotine by offering lower nicotine levels than standard vaping companies.
Positive Messaging
Infuse’s brand messaging consisted of positive, uplifting quotes and bright photograph to match the brand. It was important that Infuse always appear approachable and non-judgemental as their target audience consisted of customers with little to no knowledge about tobacco alternative products.
Print and Digital Ads
Digital and print executions included redeemable coupon campaigns to drive in-store purchases at affiliated c-stores, the main market for this product. I also personally wrote radio ads for this campaign that were produced and featured in select markets nationwide.
