Amaranth

Design & Branding

  • Details

    Sister company to Liquid Soul, Amaranth is a vaping line targeted to older audiences with a more sophisticated palate.

  • Challenge

    Position Amaranth as an upscale, high-end vaping company. The marketing needed to be specifically elevated to target those that are willing to pay more for higher value products.

  • Solution

    Using upscale photography of flavor palates to describe the profiles, Amaranth stood out from the competition of competitor liquids advertising juvenile ‘fruity pebbles’ flavorings.

Magazine Ads & Poster Design
High-end photography showcased the complicated and interesting flavor palates of the liquids to elevate the brand and appeal to an older audience. Names like ‘Lemon Dulche’ stood apart from the crowd of competitor vaping companies that focused solely on one-flavor profiles with juvenile artwork and marketing.

Trade Show Booth Design
Large-scale trade show materials were created and printed to help Amaranth stand out from the crowd of low-end vapor companies. The booth drew much attention at the Chicago Vaping Convention.

Web Design
A simple page showcasing the 4 flavor profiles of Amaranth, using hand-drawn PNGs to tie into the design elements from the print pieces.